If that’s not a headline sure to drive a stake through the hearts of Kentucky Sports Radio readers everywhere, I don’t know what is.
The Courier-Journal’s Rick Bozich is reporting that Pitino is teaming up with Christian Laettner for a Vitamin Water commercial. Pitino has been a spokesperson for the company for a year.
The commercial is scheduled to air during the NCAA tournament.
In an unrelated story, Vitamin Water's Kentucky Marketing Director was fired after sales dropped 975% in the area in only two days, and fires to Vitamin Water warehouses in Lietchfield and Pikeville are being investigated as arson.
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